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Daily Archives : Aug 18, 2008

Juried Emmy Winners Announced

Imaginary friends, talking animals and war are some of the topics behind the juried Emmy Award winners announced today by the Academy of Television Arts & Sciences. Character designer Ben Balistreri from Cartoon Network’s “Foster’s Home for Imaginary Friends” and…

McCain Campaign Complains to NBC Over Mitchell’s ‘Partisan’ Remark

The McCain campaign is fighting mad about Andrea Mitchell’s comments about the candidate on Sunday’s “Meet the Press,” and it’s asking NBC News President Steve Capus for a meeting. In a letter sent Sunday, first reported by Politico.com, McCain campaign…

FCC Steps Up Efforts to Publicize Digital Transition

Federal Communications Commission Chairman Kevin J. Martin is announcing a major increase in the agency’s efforts to publicize the nation’s digital TV transition, including events in more than 80 cities featuring FCC commissioners. Mr. Martin said today that the agency…

Bravo Ups Stone to Senior VP Marketing

Ellen Stone has been promoted to senior vice president of marketing at Bravo Media. She will oversee development of brand strategy and consumer marketing for Bravo, in addition to consumer advertising, ad sales and digital marketing. Ms. Stone previously was…

News Networks Eye Young Voters

News networks, which are suffering from flat ratings among young viewers, are trying to attract new, youthful voters to their election coverage after the primary-season ballots showed a rise in participation by people under the age of 30, the New…

Video Viewers Watch Ads

A study by Break Media and video ad technology provider Panache found that viewer engagement with video ads is strong, Online Media Daily reports. Ninety percent of pre-roll video ads reached completion, while click-through rates averaged 10%, the Web site…

Groups Compete to Measure Viewers

A group funded by Nielsen Media is looking to other research companies to find a new method for measuring television audiences based on viewing data from digitals set-top boxes, Media Daily News reports. Nielsen and rival TNS Media Research have…

News Networks Look to Facebook

ABC News, CNN, and NBC’s MSNBC.com are retooling their presence on Facebook in an attempt to attract more of social network’s young users, Broadcasting & Cable reports. ABC News and Facebook have removed the U.S. Politics application they partnered on…

‘Midnight Rida’ Gets Axe

“Midnight Rida,” a Web series spoof of “Knight Rider” from maniaTV, has counted Unilever’s Axe brand as its title sponsor from inception, Adweek reports. Axe approached maniaTV about integrating its new product, the Axe Detail Shower Tool, into a program,…

‘Wendy Williams’ Syndie Show Goes National

Following a summer test run, “The Wendy Williams Show” is poised to go national with the Fox Television Stations agreeing to launch the Debmar-Mercury-distributed series in mid-2009. “Everything about the Wendy preview clicked for our stations, from conception to promotion…