Groups Compete to Measure Viewers

Aug 18, 2008  •  Post A Comment

A group funded by Nielsen Media is looking to other research companies to find a new method for measuring television audiences based on viewing data from digitals set-top boxes, Media Daily News reports. Nielsen and rival TNS Media Research have both begun developing such systems, which look past traditional survey-based methods of measurement for a more accurate assessment of TV advertising effectiveness, the Web site says.
—Vlada Gelman

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