Video Viewers Watch Ads

Aug 18, 2008  •  Post A Comment

A study by Break Media and video ad technology provider Panache found that viewer engagement with video ads is strong, Online Media Daily reports. Ninety percent of pre-roll video ads reached completion, while click-through rates averaged 10%, the Web site says. Interactive pre-roll ads that were clickable the entire way through had a click-through rate that was four times greater than call-to-action clickable ads, the Web site notes.
—Vlada Gelman

One Comment

  1. Great blog!! You should start many more. I love all the info provided. I will stay tuned 🙂

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