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Monthly Archives : August 2008

‘Dora’ Returns to Nick Jr.

“Dora the Explorer” returns for its fifth season on Nick Jr. and eighth season overall, this time with an entirely new voiceover cast, Multichannel reports. Among the new cast members are Caitlin Sanchez as Dora and Alexandria Suarez as Backpack….

YouTube Feels Heat of Summer

Summer was good to YouTube. The world’s biggest video-sharing site delivered 5 billion streams to nearly 78 million unique visitors in July, according to Video Census figures from Nielsen Online. That’s a 25% increase in volume from June, when YouTube…

Brand Recall Strong for Coke, McDonald’s Olympic Ads

Coca-Cola, McDonald’s and Visa have had the most memorable ads during the Olympics, according to research conducted by TNS Custom and TNS Media. Coca-Cola, McDonald’s and Visa enjoyed 21%, 15% and 11% unaided brand recall, respectively, for Olympic viewers. Recall…

Yahoo!’s Olympic Site Beating NBC’s

For the first three days of the Olympics, Yahoo!’s Olympics Web site received about 1.3 million more hits than NBC’s site for the Games, NBCOlympics.com, Portfolio reports. NBC’s decision to stream the most popular sports after they’ve been aired on…

Sour Times for Spanish-Language Media

At times thought to be recession-proof, Spanish-language media is currently facing its own tough financial times, MediaPost reports. Univision’s second-quarter results showed revenues down for its TV, radio and Internet operations. NBCU CEO Jeff Zucker admitted on-air that Telemundo needed…

TMZ Loses Alan Citron to Buzznet

TMZ’s general manager Alan Citron is leaving the gossip site and heading over to the music-centric, social networking site Buzznet Inc., the Washington Post reports. Buzznet recently launched its own celebrity news site, Celebuzz, which naturally competes for the same…

ESPN, MLB Agreement Extended

ESPN and Major League Baseball have decided to extend and expand their current digital rights agreement through 2013, Fierce Wireless reports. Included in the agreement are live streaming of MLB games on ESPN’s ESPN360.com and tie-ins using alternative platforms such…

Olympics Golden for NBC News, Too

NBC News’ “Today” and “NBC Nightly News” have benefited in a big way from NBC’s prime-time Olympics ratings success, Media Life Magazine reports. The morning show is on track for its best week since the Turin Winter Games in 2006,…

Presidential Debates Planned

The campaigns of Sens. Barack Obama and John McCain have agreed to a presidential debate schedule, with the first debate to take place Sept. 26, Broadcasting & Cable reports. Three presidential debates and one between the vice presidential candidates will…

‘Bachelorette’ Also-Ran Named New ‘Bachelor’

Jason Mesnick, last seen in July’s season finale of “The Bachelorette,” will star in the next edition of “The Bachelor,” Entertainment Weekly reports. The new season of “The Bachelor” will air in January. —Christopher Perez