To help promote Disney’s theatrical release of its upcoming “High School Musical 3: Senior Year,” social networking site MySpace announced today the launch of the “HSM3 School Spirit Contest,” AdAge reports. Entire high school senior classes can enter to win…
Pennsylvania’s television stations will conduct a statewide DTV test on Nov. 17 at 6:25 p.m. Participating stations will turn off their analog transmitter for 60 seconds, leaving unprepared viewers with a snowy screen or a message notifying them that they…
Television stations in New Orleans learned a lot from Katrina three years ago, when some stations were forced off the air and out of town by the hurricane that flooded the Crescent City. Some of what the stations had implemented…
TNT’s new series, Steven Bochco’s “Raising the Bar,” set a record for cable by attracting 7.7 million viewers for its premiere. The premiere outpaced the previous mark set by USA Network’s “The 4400,” which drew 7.4 million viewers in 2004….
The upcoming second season of HBO’s “Flight of the Conchords” may be its last, TV Guide reports. The comic singing-songwriting duo is considering putting a stop to future seasons because of problems with the creative process, which helps explains why…
Hollywood ad man Fred Davis’s creative staff is editing video this week in an 8 x 10 foot room cubicle featuring a cow skull over the door, a deer head on the wall, an oriental rug and five people working…
What makes a good Web series, and what are people watching? The New York Times looks at Rosario Dawson’s “Gemini Division,” Stephen King’s “N” and thewb.com, among others. —Christopher Perez
NBC Sports and 7-Eleven are teaming up for a promotion that will send four winning 7-Eleven customers to New York City for a taping of the network’s live show “Football Night in America,” MediaWeek reports. Customers can enter a sweepstakes…
CBS has taken out a 20-page spread in People magazine to promote its fall schedule, MediaWeek reports. The network will be the exclusive broadcast advertiser in the Sept. 22 issue, which hits newsstands Sept. 12. CBS devoted its entire fall…
Members of the 2008 U.S. Olympics team will be featured on the Sept. 8 season premiere of “The Oprah Winfrey Show,” the New York Times reports. The premiere, meant as a “welcome back” of sorts for the athletes and to…