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Daily Archives : Sep 2, 2008

‘90210,’ ‘Knight’ Awareness High

This fall’s TV revivals, NBC’s “Knight Rider” and The CW’s “90210,” are rolling into this season with a high awareness among viewers, Daily Variety reports. According to fall tracking reports, more than 60% of viewers polled are aware that “Knight…

Gustav Changes News Coverage, RNC Plans

News and media outlets have used their experience from covering the devastation of Hurricane Katrina three years ago to prepare for Gustav, the Hollywood Reporter says. As the Republican National Convention prepares for its start in St. Paul Minn., many…

Drug Companies Skirt TV Ad Rules

Pfizer Inc. aired a commercial during the Olympics for its Chantix antismoking drug that didn’t name the product, and thus wasn’t required to list its potential side effects, the Wall Street Journal notes. Instead, the commercial directs viewers to a…

AFTRA, SAG to Do Interactive Separately

AFTRA and SAG will be negotiating separately with the Interactive Producers on the upcoming Interactive Contract with regards to voice-over talent, Deadline Hollywood Daily reports. The two actors unions negotiated the deal with producers together in 2005, but AFTRA has…

New Wave Expands Writer-Producers Lineup

New Wave Entertainment has signed Joe Medeiros, Tim Gibbons, Devon Shepard and Eddie Feldmann to the management company’s list of writer-producers, the Hollywood Reporter says. Medeiros has been with “The Tonight Show With Jay Leno” as a head writer since…

TV Land to Seek Younger Viewers

The TV Land cable network plans to change its programming strategy to appeal to younger viewers, the Wall Street Journal reports. The Viacom Inc. network will present to advertisers an initiative to more than triple the number of original shows…

MTV Goes With Global HD

MTV will release its international high-def channel, MTV Networks HD, on Sept. 15, Daily Variety reports. The new HD channel will debut in Belgium, Denmark, Finland, Norway, Poland and Sweden with 24 hours of English-language programming. Service will extend to…

Aardman Reorganizes, Looks to Expand

Aardman, the U.K.-based animation studio, is reorganizing its department structure and merging its marketing, licensing and distribution branches into the new Aardman Rights title, Daily Variety reports. In addition to handling all marketing and sales for Aardman’s products across several…

Writer Sheldon Keller Dies

Sheldon Keller, a veteran writer of the 1950s sketch comedy series “Caesar’s Hour,” died on Monday of complications from Alzheimer’s disease, Daily Variety reports. Keller works on “Caesar’s” with Woody Allen, Mel Brooks, Carl Reiner and Neil Simon. He also…