No one does product integration like a network does product integration for itself. Last week, CBS unveiled the CBS Scene Restaurant & Bar, located next to the New England Patriots football stadium in Foxborough, Mass. Networks have gone into the…
Multicultural marketing is a hot field right now, and you don’t need to be African American or fluent in Spanish to succeed. Just ask Dana Bonkowski, recently promoted to VP and media director at Tapestry, a unit of Starcom’s SMG…
Autism is getting more attention in the media, but a special scheduled to appear Oct. 1 on Discovery Health takes a unique look at how one family is dealing with an extraordinary burden caused by the condition. “Autism X6” looks…
Online movie rental company Netflix hopes it will be ready if and when the day comes that physical discs are no longer used for media consumption, the Wall Street Journal reports. In addition to already banking on Web streaming rentals,…
Television network promotional spots don’t get fast-forwarded as frequently as other commercials, according to recently released data from TiVo’s Stop Watch service. TiVo figures it’s because promos often are at the beginning or end of a commercial pod and frequently…