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Daily Archives : Sep 10, 2008

CBS Blows Own Horn for Restaurant

No one does product integration like a network does product integration for itself. Last week, CBS unveiled the CBS Scene Restaurant & Bar, located next to the New England Patriots football stadium in Foxborough, Mass. Networks have gone into the…

Bonkowski Fluent in Media

Multicultural marketing is a hot field right now, and you don’t need to be African American or fluent in Spanish to succeed. Just ask Dana Bonkowski, recently promoted to VP and media director at Tapestry, a unit of Starcom’s SMG…

Autism: All in This Family

Autism is getting more attention in the media, but a special scheduled to appear Oct. 1 on Discovery Health takes a unique look at how one family is dealing with an extraordinary burden caused by the condition. “Autism X6” looks…

Netflix Gears Up for Online Rentals

Online movie rental company Netflix hopes it will be ready if and when the day comes that physical discs are no longer used for media consumption, the Wall Street Journal reports. In addition to already banking on Web streaming rentals,…

Chart: Prime-Time Promo Spots: Broadcast vs. Cable Networks

Television network promotional spots don’t get fast-forwarded as frequently as other commercials, according to recently released data from TiVo’s Stop Watch service. TiVo figures it’s because promos often are at the beginning or end of a commercial pod and frequently…

Arbitron Faces Radio Ratings Investigation

The New York attorney general plans to launch an investigation of radio ratings measurement company Arbitron after critics say that the company’s new measurement devices are not being distributed to an adequate number of minority listeners, the New York Times…