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Daily Archives : Oct 2, 2008

NBC to Debut ‘Momma’s Boys’ Oct. 29

Dating reality show “Momma’s Boys” will premiere Wednesday, Oct. 29, at 9 p.m. on NBC, taking the time slot of “America’s Got Talent.” The show, which comes from Ryan Seacrest Productions and Glassman Media, centers around three mothers who are…

Starz Media, Overture Ink Distribution Deal

Starz Media, the digital unit of Liberty Media, has struck a deal with Overture to distribute its content via pay-per-view and video-on-demand, Daily Variety reports. Starz expects up to 15 titles from Overture and Anchor Bay Entertainment to be released…

Showtime’s ‘Tara’ Set for January Bow

Showtime’s new series featuring Oscar nominee Toni Collette will debut Jan. 18, Daily Variety reports. “The United States of Tara” will air at 10 p.m. following the premiere of the sixth and final season of “The L-Word” at 9 p.m….

Study: Companies Stumped by Local Advertising

Although about 40% of companies use a quarter of their advertising budgets in localized ad campaigns, many are still clueless when it comes to how to use those dollars more effectively, MediaPost reports. A study by Sterling Market Intelligence found…

FNC’s YouTube Channel Debuts

Fox News Channel unveiled the first of its three planned YouTube channels on Wednesday, MediaWeek reports. The channel, titled America’s Election HQ, encompasses a mix of news clips, political analysis and candidate and pundit interviews. Snippets from FoxNews.com’s daily live…

OOH Networks Merge to Form Outcast

Out-of-home networks Fuelcast and Bhootan have merged, MediaWeek reports. Gas station pump digital network Fuelcast and retail location OOH network Bhootan are now Outcast. Combined, the new company can offer advertisers a monthly reach of more than 25 million consumers…

MSNBC.com, AdReady Partner

MSNBC.com has partnered with AdReady, joining Yahoo, the New York Times, MySpace and Facebook as users of its self-service online display advertising technology, MediaPost reports. For $50 per day, local retailers and small and midsize businesses can run their customized…

NBCU Enlists Appssavvy for New Application

NBC Universal has teamed up with social media ad network Appssavvy, MediaPost reports. The advertising network will be the media conglomerate’s exclusive sales representative for its upcoming social initiatives including its Facebook application iCue. The application is geared toward students…

SAG Honors James Earl Jones

James Earl Jones will receive the 2008 Screen Actors Guild Life Achievement Award for career achievement and humanitarian accomplishment. The award will be presented to Mr. Jones at the 15th annual Screen Actors Guild Awards on Jan. 25. The ceremony…

‘Battle of Bods’ Revs Up Second Season

Fox Reality Channel is set to begin production on the second season if its late-night original series “Battle of the Bods.” The show takes five women who rank their own body parts. The idea is to have their own score…