With financial markets teeter-tottering, this week marks decision time for television advertisers who bought first-quarter advertising. Some marketers have begun to reduce their first-quarter upfront television advertising buys. While up to 5% of quarterly upfront buys generally get returned to…
As more glamorous teams from bigger markets got knocked out of baseball’s playoffs, Fox Sports President Ed Goren began singing the praises of the City of Brotherly Love. SWINGTOWN Jimmy Rollins and the Philadelphia Phillies earned a spot in the…
The Television Bureau of Advertising is revising its TV spot revenue predictions for 2009 and 2010 that were issued Sept. 4, just before the economic crisis sent business dominos falling far and wide. Frank Comerford, the TVB board vice chairman…
One week’s worth of commercial ratings left ABC ahead of the pack in terms of the numbers that determine how much ad revenue networks can take in. HEALTHY The ABC hospital drama “Grey’s Anatomy” scored a 6.97 C3 rating. Among…
CNN, which has assiduously weeded the fashion, entertainment and shout shows from its lineup in recent years, did an about turn last week and announced it is launching an “unconventional” weekend show hosted by D.L. Hughley, a comedian whose take…
The nascent market for mobile video services could get a big boost if the Federal Communications Commission votes Nov. 4 to free up the unused airwaves or “white space” between TV channels for use by wireless broadband services. Last week,…
YouTube officially entered the professional television business last week with the addition of some full-length shows from CBS, but the world’s biggest video site will need more than just one network’s programming to be a viable contender for premium ad…
Keith Olbermann let me down. In my first 24 hours without traditional TV programming the one show I watch daily on Apple TV was nowhere to be found. I’m talking about MSNBC’s “Countdown With Keith Olbermann,” the very show I…
CBS won the Thursday night ratings race, averaging a 4.2 rating/11 share among viewers 18-49, according to Nielsen preliminary numbers. The network had a strong showing with new episodes of “Survivor” (4.2/12), “CSI” (5.1/13) and “Eleventh Hour” (3.2/9). The strongest…
Now that there is a confirmed end date to the series, “Lost” creator J.J. Abrams feels a movie is much more likely. Abrams tells MTV, “The one thing that makes you think maybe there could be [a movie] is that…