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Monthly Archives : October 2008

CBS News Plans Election Night Webcast

CBS News has announced plans for a live Webcast on Election Night, Nov. 4, anchored by Katie Couric. The Webcast, which will run at CBSNews.com and CNET.com, will begin following CBS News’ live broadcast coverage of the election results and…

McCain Boosts ‘Letterman’ to Three-Year High

Sen. John McCain’s appearance on CBS’ “Late Show With David Letterman” last night delivered the show’s largest audience since December 2005, according to preliminary Nielsen live plus same day ratings. The appearance attracted 6.53 million viewers and posted a 4.6…

Obama TV Advertising: More Spots, Longer Spots

It’s turning out that Democratic presidential candidate Barack Obama’s fundraising advantage over Republican John McCain isn’t just fueling more Obama ads—it’s also fueling longer Obama ads. As the Obama campaign continues to expand its purchases on national network and cable…

TLC’s Not-So-Simple ‘Real Simple’ Ad Strategy

The new TLC show “Real Simple, Real Life,” produced in collaboration with the publishers of Real Simple magazine, isn’t your typical network-magazine partnership, Advertising Age reports. Instead of handing over all ad sales duties to the network, the magazine and…

Palin to Make ‘SNL’ Appearance

It’s apparently official. The Associated Press is reporting that Alaska Gov. Sarah Palin is set to appear on “Saturday Night Live” this Saturday. “SNL” is hosted this Saturday by Josh Brolin, who plays President Bush in Oliver Stone’s new film…

Hughley Shares New CNN Show Details

D.L. Hughley, who will host CNN’s new late-night program “D.L. Hughley Breaks the News,” talked with Broadcasting & Cable about the new gig that starts Oct. 25 on the news network. “Breaks the News” will be filmed in front of…

Nielsen Replacing Hey! With Consumer Site

Media ratings company Nielsen is shutting down its social networking Web site Hey! Nielsen and will replace it with a new consumer site, MediaPost reports. A message sent to subscribers and posted on the site’s homepage reads, “We thank you…

FCC Buys $1 Million in AARP Ad Space

As part of its efforts to educate the general public about February’s national switch to digital television, the Federal Communications Commission has bought $1 million worth of advertising in AARP publications, Broadcasting & Cable reports. The huge sum buys full-page…

With Airwaves Opening, Expect New Technology

If the Federal Communications Commission does, in fact, open unused television channels for use by wireless devices as it suggested should be done earlier this week, backers of the proposed idea see a rise in new handheld gadgets with extra…

Redstone Holding Company in Debt Talks After Viacom, CBS Fall

Sumner Redstone’s National Amusements movie theater circuit said it is in discussions with its bankers and other noteholders about the company’s debt as a result of the sharp drop in the value of the CBS and Viacom stock it holds….