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Monthly Archives : November 2008

CW’s Female Focus Has Worked

The CW’s focus on attracting younger female viewers with shows such as “Gossip Girl,” “One Tree Hill” and “90210” has been successful amid the expected audience dropoff from the disappearance of “Friday Night Smackdown,” Mediaweek reports. Still, ratings on many…

Age Affects Downloads, Not DVR Usage

Internet downloading differs substantially among age groups, while use of digital-video recorders does not, the Hollywood Reporter says, citing a study by ABI Research. Consumers in their 30s are four times as likely to watch video on their mobile phones…

Court Won’t Release Profanity Case Tapes

The U.S. Supreme Court refused C-SPAN’s request to release oral arguments from last week related to a profanity case pitting the Federal Communications Commission against Fox and other broadcasters, Broadcasting & Cable says. Some media outlets have reported that the…

Phillie Expletive Curses Broadcasters

An expletive uttered by Philadelphia Phillies second baseman Chase Utley before an adoring crowd at a championship celebration last week caused local media outlets covering the event to apologize almost immediately after the profanity made it on air despite a…

CBS Leads Nominees for Financial Reporting Emmys

The National Academy of Television Arts & Sciences has announced nominees for the sixth annual Emmy Awards for Business and Financial Reporting. CBS earned the most nominations with 12, trailed by CNBC with six and ABC with four nominations. Other…

Economy’s Troubles Cut Into Viacom’s Q3 Net Earnings

Viacom said the weakening economy helped cut its net earnings by 37% in the third quarter. Ad sales were down partly because of a change in the ad market, Viacom said, but also because ratings were down at the company’s…

Ad Firm Owners Cut Back Despite Profits

WPP Group leads a group of advertising agency owners that are bracing for advertising cutbacks by enacting hiring freezes, travel reductions and layoffs despite reporting third-quarter revenue and profit increases, Advertising Week reports. Ominicom Group and Interpublic Group also are…

Media Buyers Praise CBS, Pan NBC

Media buyers say CBS’s “The Mentalist” has helped the network challenge ABC in adult-viewing leadership, while disappointing ratings for “Heroes” have disrupted NBC’s efforts to bring younger viewers to shows like “Chuck” and “My Own Worst Enemy,” Mediaweek reports. Additionally,…

Web Users Multitask by Watching TV

Internet users are among the most active television watchers, suggesting that Web surfing may not be taking people away from the TV, Reuters reported, citing a Nielsen study. About a third of Internet usage in North America is conducted while…

Ludacris, 50 Cent Join NBC’s Daly for New Year’s Eve

Ludacris, 50 Cent and Katy Perry will perform on “NBC’s New Year’s Eve With Carson Daly” on Dec. 31 from New York City. The fifth annual celebration will be broadcast for the first time with one hour airing in prime…