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Monthly Archives : November 2008

RTNDA Urges Obama to ‘Reverse Climate of Secrecy’

With a current administration known for its secrecy on its way out, the Radio Television News Directors Association and other media organizations issued a letter to President-elect Barack Obama today, urging him to “take immediate steps to insure open government,…

Local TV Ad Decline for 2009: 7%-11%

The Television Advertising Bureau predicts a 7% to 11% national decline in local TV advertising in 2009, a downward revision made after the deterioration of economic conditions accelerated in September. The TVB also predicted a year-over-year decline of 7.1% for…

Some Marketers Pass on Super Bowl

With spots costing $3 million for 30 seconds, some marketers think the Super Bowl may not be the best place to spend their ad dollars, particularly in these rough economic times, the Wall Street Journal reports. Past Super advertisers dropping…

Slower North American TV Growth Still Beats Estimates

North American television shipment year-over-year unit growth during the third quarter slowed from the second quarter, though it still exceeded previous forecasts, NPD Group DisplaySearch said today. U.S. customers took advantage of cheaper plasma TVs to buy more flat-screen televisions…

What Fall Season?

USA Today says that fall was a big waste of time for the broadcast networks, which managed to launch just two successful series—CBS’ “The Mentalist” and Fox’s “Fringe”—and held back some of the shows viewers want to see most until…

Monday Was Gaffe Day Live

On-air personalities managed to say and do things on live TV Monday that induced cringes and apologies, the Washington Post reports. The “Today” show ventured into Matt Lauer’s marital history, MSNBC’s Joe Scarborough dropped an F-bomb and Keith Olbermann was…

ABC to Move ‘Practice,’ ‘Mars’

ABC is pairing “Grey’s Anatomy” with spinoff “Private Practice” in a midseason primetime programming shuffle, the Hollywood Reporter says. “Practice” will move to the Thursday 10 p.m. slot following “Grey’s” beginning early next year. The network will move freshman series…

NASCAR Takes Detour from ABC to ESPN2

ABC dropped Sunday’s NASCAR race when it ran long, and shifted coverage to ESPN2, allowing the broadcaster to air “America’s Funniest Home Videos,” USA Today reports. “I like that show, but I’d rather watch the race,” said driver Jamie McMurray,…

Whoopi to Develop Discovery Projects

Whoopi Goldberg has signed a development deal at Discovery Emerging Networks, Daily Variety reports. As part of the agreement, Goldberg and partner Tom Leonardis will develop projects for Investigation Discovery and Science Channel with a provision that at least one…

‘Sesame Street’ Goes Digital

Episodes and clips from “Sesame Street” will be available on the Web for the first time, Reuters reports. Children’s Television Workshop has made distribution deals with Apple’s iTunes, Google’s YouTube and News Corp. and GE’s Hulu. —Jon Lafayette