Some Marketers Pass on Super Bowl

Nov 11, 2008  •  Post A Comment

With spots costing $3 million for 30 seconds, some marketers think the Super Bowl may not be the best place to spend their ad dollars, particularly in these rough economic times, the Wall Street Journal reports. Past Super advertisers dropping out of the big game are General Motors and Garmin. FedEx is undecided. NBC, which sold most of its Super Bowl inventory before the economy went into crisis mode, says it has about eight spots left—the same eight it’s had available since September.
—Jon Lafayette

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