Life goes on for “Life.” NBC has ordered a full season of its low-rated drama, which recently moved to Wednesday nights. The series struggled to find an audience on Friday nights earlier this season, but saw its Nielsen numbers shoot…
ABC’s “Grey’s Anatomy” and its spinoff, “Private Practice,” are preparing for a multi-episode crossover that will have characters from both series appearing on their Shonda Rhimes-created counterpart, TV Guide reports. The multi-episode TV event is scheduled for the February advertising…
MTV Entertainment’s making it easy for advertisers to find that ever-elusive and oft-talked about 18-34 male demographic by picking and choosing series from across its networks and calling the package the “Man Block,” Advertising Age reports. One example is MTV…
Cars.com returns to the Super Bowl commercial fold with its purchase of a 60-second spot on NBC during the game’s second quarter, Adweek reports. The spot kicks off the car-shopping Web site’s integrated $200 million marketing campaign, set to run…
After a series of TV series missteps that include “John From Cincinnati,” “The Comeback” and “Tell Me You Love Me,” the Los Angeles Times reports on HBO’s desperate need for a hit. And it’s for that reason the channel has…
The economy’s latest victim is Nielsen and IMMI’s syndicated Out-of-Home Report, which measured TV viewing outside the home, MediaWeek reports. The final report will cover OOH viewing through Nov. 9. “In the current climate, there is limited economic support for…
Though he wasn’t an actual hologram, musician Will.I.Am talked to Entertainment Weekly about the experience of having his image beamed from Barack Obama’s victory celebration in Chicago to CNN’s studios in New York on Election Night. “Right after I walked…
ABC’s “Pushing Daisies” was a big winner at the third annual Hollywood Post Alliance Awards on Thursday, the Hollywood Reporter says. The HPA Awards honor top behind-the-scenes talent working in television, motion pictures and commercials. “Daisies” won awards for TV…
Former “Saved by the Bell” and “Beverly Hills, 90210” star Tiffani Thiessen will co-star in USA Networks’ pilot “White Collar,” the Hollywood Reporter says. The actress will play Debbie, wife of the head of the FBI’s white-collar crime unit, to…
MTV Networks has partnered with widget advertising company Clearspring Technologies, Adweek reports. MTV plans to use Clearspring’s tools to help push various ad-supported widgets onto blogs and social-networking sites while tracking the widgets’ performance, Adweek says. MTV hopes this new…