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Monthly Archives : December 2008

Big Spenders Watch and Shop

Hey, big spender! If only it were that easy during this recession-chilled holiday season to quickly identify consumers who have big bucks burning a hole in their pockets, and to reach them with targeted advertising messages. Experian Simmons decided to…

‘Exterminator’ Seeks Killer Ratings for A&E

Looking to eat Animal Planet alive, A&E Network is launching a show that takes on out-of-place alligators, pet-eating bobcats and a stadium full of bats—and not the wooden kind. “The Exterminators” launches with 13 episodes starting Feb. 4 on A&E….

Yahoo, NFL Prepare for Layoffs

Yahoo Inc. will let go 1,500 employees on Wednesday, the New York Times reports, citing unnamed sources familiar with the situation. The speculation comes after the company announced in October that it would execute a round of layoffs by the…

Poehler to Appear on ‘SNL’ Again Before Departing

Amy Poehler will return to NBC’s “Saturday Night Live” this weekend before officially departing from the show, the New York Daily News reports. Poehler made a surprise appearance last Saturday as Hillary Clinton, but announced she would be leaving the…

ABC’s ‘Motherhood’ Victim of On-Set Conflict

Motherly fights have already begun on the set of ABC’s upcoming midseason show “In the Motherhood,” Fox News reports. According to Fox, “Will & Grace” alum Megan Mullally recently said at a table reading, “There’s no talent here,” and is…

‘Grey’s Anatomy’s’ Brooke Smith Working on New Project

Former “Grey’s Anatomy” star Brooke Smith says she has “no hard feelings” about being let go from the ABC drama, Us Magazine. says. Smith already is busy writing another project with “NYPD Blue” producer David Milch, the magazine reports. While…

O’Brien ‘Thrilled’ Leno Is Staying at NBC

Conan O’Brien Tuesday welcomed the news of Jay Leno’s decision to host a 10 p.m. show for NBC, calling it a “happy ending.” “I’ve known about this for a while,” Mr. O’Brien said Tuesday during a taping of his current…

Leno Excited to Face Future

Now that the what-will-he-do drama is over, Jay Leno seems eager to begin the next chapter in his TV career. In an exclusive interview with TelevisionWeek Monday night, just hours before NBC made his new deal official, Mr. Leno seemed…

Buyer: NBC’s Leno Strategy Reflects Broadcast Erosion

A leading ad buyer says NBC’s decision to put Jay Leno into the 10 p.m. time slot is a sign of the times, reflecting the erosion of broadcast audiences, the effects of the digital video recorder and NBC’s strategy of…

Akselrad to Leave HBO

Co-President Harold Akselrad has decided to leave HBO after 25 years, the network announced Tuesday. Mr. Akselrad recently concluded negotiations with several of the studios that supply the pay cable network with theatrical movies. “After 25 years, I am grateful…