Lou Dorfsman, famed designer for CBS, died of congestive heart failure, the New York Times reports. He was 90 years old. Under Dorfsman, the network used its own typeface and “the cleverness and subtle beauty of his advertisements were credited…
Branding Campaign Adds Musical Talent
Net’s Tried-and-True Ways Take It to Top
CBS is planning to jump into the variety show sweepstakes and is working with “Hairspray” producers Craig Zadan and Neil Meron on a new project about suburban witches. In addition, filmmaker Curtis Hanson (“L.A. Confidential”) and “Jericho” executive producer Carol…
TelevisionWeek profiles the key players behind the scenes of Web video.
Upfront Pledges Steady; Scatter Market Still Quiet
Soaring Ad Expenditures, Record Ratings Mark Precedent-Setting Presidential Election