Original Web show “DadLabs” inked a sponsorship deal with Baby Bjorn that will run for six months, the show’s producers announced today. “DadLabs” Chief Creative Officer Clay Nichols said the deal is in the “six figures,” which is high for…
Musician will.i.am’s “Yes We Can” video, about Barack Obama’s presidential campaign, was the most searched-for viral video of the year, according to AOL-owned video search service Truveo. Truveo released data on most popular search trends today. It reported that after…
Citing the battered advertising budgets of automakers and retailers, research firm eMarketer revised its Internet ad spending projections to $23.6 billion this year, down slightly from its $24.9 billion estimate issued in August. Despite the small decline, online ad spending…
Television advertisers may take dollars from Internet-display advertising by targeting specific local markets, Broadcasting & Cable reports, citing an interview with David Verklin, chief executive officer of cable-advertising consortium Canoe Ventures. Additional revenue for Canoe may be derived from services…
Cablevision has requested the Federal Communications Commission to approve a plan that would prevent programmers from insisting that cable companies ensure carriage to a prescribed number of customers, Multichannel News reports. Cablevision Chairman Charles Dolan said last week that cable…
Sumner Redstone is expected to announce the sale of his controlling stake in Midway Games, the Wall Street Journal reports. Mr. Redstone, who also controls Viacom and CBS, is in negotiations to restructure his family’s $1.6 billion debt and has…
Veteran anchors are losing their jobs at local stations, which don’t want to keep paying their big salaries while advertising revenues are plunging, the New York Times says. The downside: “Basically, you replace someone who knows City Hall with someone…
Fox is launching a new promotional campaign for “American Idol” using the grassroots theme “Share Your Voice,” TelevisionWeek reports. “Last year, we had contestants reaching a level of perceived stardom much earlier, both in the show and in our marketing…
A strike by the Screen Actors Guild might not be as hard on the television business as the Writers Guild of America’s work stoppage was, the Los Angeles Times says. For one thing, the studios and networks may be able…
The Writers Guild of America strike earlier this year pushed the networks to find ways to develop series other than the traditional pilot process. Now, however, pilots are making a comeback after the poor performance of some of this season’s…