The Screen Actors Guild and the the American Federation of Television and Radio Artists will begin to negotiate a new broadcast commercial contract with a group led by advertisers and ad agencies on Monday in New York, the Hollywood Reporter…
An Achilles heel at News Corp. may be the troubled newspapers of which CEO Rupert Murdoch is so fond, the New York Times says. “The thing I hear from investors is that they wish News Corp. was everything but newspapers,”…
Media titans John Malone and Charles Ergen are bidding for money-losing Sirius XM Radio in part for the tax losses owning the company could provide, the Wall Street Journal reports. Sirius has at least $6 billion in tax losses that…
A falcon nesting in San Jose’s City Hall has been named for Comedy Central host Stephen Colbert, the Associated Press reports. Colbert has already had a bald eagle and elephant seal named for him, the wire service says. —Jon Lafayette
421 Stations Made the Switch, With Few Difficulties Reported
Incentive Program Runs Out of Cash, Sends Shoots Scrambling
Underscoring the urgent need for advertising standards in the online video business, the Interactive Advertising Bureau is launching its first effort this week to develop best practices for ads in TV shows on the Web. The IAB effort centers on…
Some online video producers are selling advertisements through Google’s Ad Sense for Video program at nearly three times the rates most creators say they’re earning on Google-owned YouTube. Online health information network Health Guru Media is realizing cost-per-thousand advertising rates…
Influential media blogger Jeff Jarvis’ recently released book “What Would Google Do?” suggests that businesses can look to the search giant’s success as an example of how to approach the future. But I think the key question for media companies…
The Screen Actors Guild Saturday rejected the “last best” contract offer from media companies, dissolving hopes that a change in leadership at the union would produce a quick resolution to the labor dispute. SAG’s board voted 73% to 27% against…