Visible Measures is applying its Viral Reach Database and methodology to measure the return on investment, performance and effectiveness of more than 50 Super Bowl ads, based on both the original commercials and on related videos found on more than…
Sci Fi Channel will premiere the film “Stargate: The Ark of Truth” on March 27. A second film, “Stargate: Continuum,” will air April 3. “The Ark of Truth” picks up after the series finale of “Stargate SG-1” and features actors…
Political news icon Bob Schieffer will host a 15-minute weekly Webcast starting tomorrow, CBSNews.com announced today. It’s one of the first initiatives by a broadcast network to create an original news show purely for the Web. The show, “Washington Unplugged,”…
Nielsen says the portion of TV households still unready for digital TV has dropped a little, but that 5.1% of households are still unready and that the percentage of African American, Hispanic and households headed by those under 35 that…
Scripps Networks Interactive said that cancellations of upfront advertising buys are running “in the low teens,” compared with rates in the previous quarter of 2% to 5%. Scripps Networks President John Lansing, speaking on the company’s first-quarter earnings call Thursday,…
Scripps Networks Interactive reported a fourth-quarter net loss of $154 million as an asset writedown offset a small increase in profit at its cable networks. “Led by HGTV and Food Network, the company had a very good fourth quarter, especially…
Scripps Networks Interactive’s cable networks registered higher revenues and a small increase in profit in the fourth quarter, as the company reported a net loss of $154 million, TelevisionWeek reports. The loss was caused by writedowns related to asset impairment…
A bill that would delay the transition to digital broadcasting until June was sent to President Obama, who is expected to sign it later this week, TelevisionWeek says. The House approved the one-time delay by a 264-158 vote. —Jon Lafayette
Media companies say that piracy of movies and television shows is becoming more mainstream and is cutting into sales of DVD, the New York Times reports. Anonymous digital pirates put content on sites where it is available to download and…
Charlie Ergen’s EchoStar Corp. may be trying to take control of satellite radio company Sirius XM, the Wall Street Journal reports. Ergen recently acquired part of a $300 million tranche of Sirus debt maturing Feb. 17, the paper says. —Jon…