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Daily Archives : Oct 4, 2010

NBC Rules Sunday Ratings as Football Surges

NBC’s “Sunday Night Football” telecast featuring the Chicago Bears and the New York Giants scored a 14.2 household rating in the overnight Nielsens, according to The Hollywood Reporter, as the network easily won the night’s overall ratings battle. It was…

Google TV Lines Up High-Profile Partners for ‘Multimillion-Channel’ System

Google revealed Monday that it has partnered with some high-profile content providers for the anticipated rollout of Google TV, which the Web giant is calling a “multimillion-channel” TV system, CNN reported. HBO, Netflix, Pandora and the NBA are among the…

With Google Alerts, Huffington Post and News Aggregators, Who Needs CNN? Answer: Advertisers

With personalized Google alerts, online news aggregators and opinionated news sources, Brian Steinberg asks in Advertising Age just who today still needs CNN. His answer: Advertisers. The reason advertisers still love the cable-news network is because local news programs are…

Why the Advertising Community Still Needs CNN

By Brian SteinbergAdvertising Age Does anyone really need CNN? In these times of personalized Google alerts, political radio and news-with-attitude, the straight-shooting CNNs of this world seem to have less relevance in a media landscape choked with Drudges, Huffington Posts…

‘Big Brother’ Winner Changes Plea in Drug Case

A former winner of "Big Brother" who was arrested in an oxycodone drug sting after snagging the $500,000 top prize on the CBS reality show has filed in court for a change of plea, reports the AP. Adam Jasinski, the…

Fox Plans a Stunt to Ensure at Least One Night of Sweeps Will Be a Disaster (In a Good Way)

Once upon a time, NBC loved to do must-see story arcs for an entire night of programming. Now Fox is taking a page from that playbook for May sweeps by having a hurricane sweep through the network’s Sunday cartoon lineup,…

Susan Boyle Cancels ‘Dancing With the Stars’ Appearance

Internet sensation Susan Boyle has canceled an appearance that was scheduled for this week on “Dancing With the Stars,” the Web site Extra reported. The singing star who rose to fame last year on “Britain’s Got Talent” and YouTube reportedly…

ESPN’s New Web Brand Is a Departure for the Sports Network

A new segment of the ESPN brand, espnW, is the centerpiece of an effort by the sports network to attract women, reports SportsNewser.com. The project has been in the works for two years. Laura Gentile, the  vice president of espnW, told…

CBS Radio News Correspondent Arrested on Marijuana Charge

A CBS Radio News correspondent and his wife were arrested on marijuana charges Saturday in Washington, according to the Huffington Post. Howard Arenstein, the radio bureau manager for CBS News in D.C., was in his home in Washington when the…

Stewart, Letterman Mock the Fired Rick Sanchez

Comics Jon Stewart and David Letterman both made fun of fired CNN anchor Rich Sanchez on Saturday at a live event. According to a Fox News story, "Stewart was hosting Comedy Central’s ‘Night of Too Many Stars: An Overbooked Concert…