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Daily Archives : Feb 11, 2011

Will a Sport With a ‘Rabid and Growing Fan Base’ Catch on Here in the U.S.? NBC Sure Hopes So

NBC is hoping a sport it says has a "rabid and growing fan base" will catch on with U.S. viewers. According to The Hollywood Reporter, NBC Sports and Universal Sports will air more than 15 hours of live coverage of…

Isn’t this Just What We’d Expect from Lex Luthor: He Refuses To Appear in ‘Smallville’ Finale

No surprise here. Lex Luthor refuses to appear in the upcoming finale of "Smallville." At least so far, reports James Hibberd on EW.com’s Inside TV blog. On the other hand, you’d think the actor who played Luthor for seven seasons…

Report: Blockbuster, Which Filed for Bankruptcy in September, Now Preparing to Sell Itself

Blockbuster, the video-rental chain that filed for bankruptcy last September, is now getting ready to sell itself, reports the New York Post. The company would be sold in a court-administered auction and could attract bids of more than $300 million,…

Fox Retrans Bruhaha: Letters to Fox Affiliates by Brian Brady, Chairman, Fox Affiliate Board and by Mike Hopkins, President Fox Affiliate Sales and Marketing

To read BOTH letters, simply click on the link to the pdf below. You can print out the letters from the pdf if you wish.  Fox Affiliate Letter1001.pdf

Better Than By the Minute Measurement for Commercials: Nielsen Gets Closer to Brand-Specific Ratings, or Ability to Track Ratings of Commercials

Nielsen is getting closer to providing brand-specific ratings, or ratings on a commercial-by-commercial basis, reports The New York Times Media Decoder blog. Nielson said it will adopt a method of digitally coding commercials through a system called Ad-ID, which is…

MyNetwork TV Renewed for Three More Years

"After a shaky start and three format changes, MyNetwork TV can finally relax: Station groups, including the ten Fox-owned stations, have renewed the programming service for three more years," reports Paige Albiniak at B&C. According to the article, "MyNetwork TV’s…

Facebook Was Recently Valued at $50 Billion. Forget That. Now It’s Said to Be Worth $60 Billion, as Employee Stock Sale Being Contemplated

After recently being valued at $50 billion following a round of financing that raised $1.5 billion, Facebook is considering allowing employees sell their shares in an offering that would now value the social-networking company at $60 billion, reports Bloomberg. An…

Could AT&T Make an Offer for Dish Network? At Least One Analyst Believes So, as Dish Stock Moves Up

Credit Suisse analyst Jonathan Chaplin wrote in a note that AT&T may be interested in making a bid to buy Dish Network, causing the second-largest U.S. satellite-television provider’s stock to jump, reports Bloomberg News. Chaplin wrote that AT&T might be…

FX Likes ‘Very Solid’ Numbers for Second Season Debut of ‘Justified’

FX says it’s pleased with the second season debut of "Justified," saying that it pulled "very solid" ratings, reports the Los Angeles Times’ Show Tracker blog. The show was watched by a total of 3.5 million viewers, which the story says…