CW Completes Upfront With $400M-$420M in Ad Commitments–Network Saw 10%-12% Price Hikes vs. 7.5% Increases in 2010
By Brian SteinbergAdvertising Age The CW has completed its upfront sales process, notching between $400 million and $420 million in ad commitments from marketers for its coming TV season, according to a person familiar with the situation. The figures illustrate…