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Daily Archives : Apr 9, 2012

Competitor to HBO, Showtime and Starz — Having Already Surpassed Expectations — Eyes New Distribution Alliances, Readies Push to Add Subscribers

A two-year-old pay-television channel is gearing up for a marketing blast to draw new subscribers ahead of a potential new digital partnership, reports the New York Post. While Epix was viewed skeptically when it debuted, the network has managed to…

‘Saturday Night Live’ Ratings Rise With ‘Modern Family’ Star Hosting

With one of the stars of "Modern Family" as the host, NBC’s "Saturday Night Live" saw a boost to its ratings last week as it returned from a month’s hiatus, reports Deadline.com. The Sofia Vergara-hosted episode drew a 5.0/13 household…

Current TV Countersues in Dispute With Keith Olbermann

Current TV filed a countersuit against Keith Olbermann, decrying the fired anchor’s $70 million lawsuit as allegedly "riddled with falsehoods and distortions," reports EW.com’s Inside TV blog. “Current seeks a determination that it is no longer obligated to pay Mr….

Study: Young Consumers Switch Media 27 Times an Hour — Survey of ‘Digital Natives’ Indicates Brands Must Step Up Creative Game to Hold Their Attention

By Brian SteinbergAdvertising Age It’s every advertiser’s worst nightmare: consumers so distracted by a dizzying array of media choices that they no longer notice the commercials supporting them. And its time might be closer than you think. A recent study…

Fox Yanks Long-Running Show From Prime-Time Slots, Cuts Back on Episode Order

Fox is pulling a long-running show from prime time for most of the remainder of 2012, and plans to cut its episodic commitment to the program, reports Joe Adalian in New York Magazine’s Vulture blog. In place of the long-running…

Lindsay Lohan Denies Participating in Nightclub Brawl

Less than two weeks after coming off probation, actress Lindsay Lohan is already being accused of the kind of antics that got her in trouble in the first place. TMZ.com reports that an incident report filed with the Sheriff’s Department…

Study: 20-Somethings Switch Media About 27 Times Per Hour

It’s an advertiser’s nightmare: A new study finds that consumers in their 20s switch media venues about 27 times per non-working hour, reports Brian Steinberg in Advertising Age. That’s the equivalent of more than 13 switches during a standard half-hour…

Colleagues Remember ’60 Minutes’ Icon Mike Wallace, Dead at 93

Mike Wallace, the "60 Minutes" newsman known for his tough interviews, had died, reports CBSNews.com. He was 93. Wallace died peacefully while surrounded by family members at Waveny Care Center in New Canaan, Conn., where he had lived for the…

‘Keeping Up with the Kardashians’ Gears Up for New Season — Its First Since Kim’s Failed Marriage

The reality show "Keeping Up with the Kardashians" will premiere its seventh season on E! on Sunday, May 20, with Kim Kardashian marking her return since her marriage to Kris Humphries fell apart during the last season of "Kourtney &…