Best Buy is the latest big TV marketer to cut its spending costs, Advertising Age reports. The electronics and multimedia retailer isn’t expecting the same level of consumer spending in the second half. Despite a 12% rise in revenues, quarterly profits for Best Buy have sunk 19%. In 2007, the retailer spent $380 million on measured media and $151 million for the first half of this year, AdAge says.
—Christopher Perez