Many Brands Bid for Product Placement on ‘Modern Family,’ but So Few Make It — Unwilling to Sell Soul of Show, Picky Producers Demand Relevance to Characters and Storylines
By Brian SteinbergAdvertising Age Advertisers are working furiously to get their goods into the hands of the characters on ABC’s "Modern Family." But only a select few will make it, as the producers are wary of turning the nation’s best-loved…