Chuck Ross

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Chuck Ross is the managing director of TVWeek.com. He's been involved in the TV business ever since he sold cable TV subscriptions in Santa Monica, Calif., door-to-door in the mid-to-late 1970s. He's had regular gigs reporting and/or editing about TV and advertising for Cablevision magazine,The Hollywood Reporter, the San Francisco Chronicle, Inside Media and Advertising Age. He first joined the predecessor to TVWeek, Electronic Media, in 2000.

‘American Idol’ Winner Dumped by Record Label

A recent “American Idol” champion has been dropped by his record label, TMZ.com reports. RCA Records, whose roster includes a number of “Idol” stars, dumped Lee DeWyze, the winner of season 9 of the Fox show. A representative for DeWyze…

The Genius of Apple’s Advertising Under Steve Jobs

A central theme running through Apple’s acclaimed advertising over the years was largely responsible for creating the cultural phenomenon that the company became under the leadeship of Steve Jobs, writes Bob Garfield in Advertising Age. The theme in the advertising…

The Central Genius of Apple’s Advertising Under Jobs: It Was True — In Reality, the CEO and His Products Were Liberators

By Bob GarfieldAdvertising Age For the past almost 28 years, I have been calling "1984" the best commercial ever made. Not that this is a controversial position; Ridley Scott’s Super Bowl tour de force is often so cited because it…

Scary in a Good Way: New Series Debut on FX Is Ratings Winner

Wednesday’s premiere of an eagerly awaited scary series on FX was a winner for the cable network, Entertainment Weekly reports. The Ryan Murphy series “American Horror Story” attracted 3.2 million total viewers for the initial telecast, including 2 million viewers in the…

Fox Scores Narrow Demo Win as ‘X Factor’ Remains Strong; ABC Has the Top Show of the Night

Fox came out on top Wednesday night in a tight three-way battle for prime time with CBS and ABC, as “The X Factor” continued to turn in solid ratings, TVbytheNumbers.com reports. For the night overall, Fox was No. 1 in…

Univision to Stream Telenovelas and Other Shows Through Hulu

Univision has brokered a deal to have streaming service Hulu provide its popular Spanish-language telenovelas, variety shows and reality programs to viewers online, reports the Los Angeles Times’ Company Town blog. Univision will make some of its prime-time shows available…

NBC Cancels Another New Show

NBC has canceled another new show. The first new series to be canceled was NBC’s "The Playboy Club." Now it’s the low-rated Hank Azaria/Kathryn Hahn sitcom "Free Agents." Reports The Hollywood Reporter, "No decision has been made on what will…

With the Death of Steve Jobs, Here’s a Wonderful Way We Can All Honor His Legacy

With the news that Apple founder Steve Jobs died yesterday at age 56, we here at TVWeek were thinking how we can all learn from him and honor his legacy. A good place to start is to read (or re-read)…

Here’s Your Chance If You Think It’s So Easy: Major Advertisers Sponsor Contest to Find the Next Great Sitcom Script. Contest Is Open to Just About Anyone Who’s Over 18 And is Not a Member of a Writers Union or Writers Guild

Hey, these folks are serious about comedy. The major advertisers who helped make sure the "Gilmore Girls," "Everybody Hates Chris" and "Friday Night Lights" get on-air are looking for the next great family comedy script. The group, the Association of National Advertisers’…

Attention Marketers: Ask Not What You Can Do for Your Customers, But What Your Customers Can Do for You. Secrets of Social Media Strategy from Harvard Square. ‘What Would Zynga Do?’

Where are your customers today? With more than 800 million users, Facebook is a good place to find a chunk of them. In fact, says Mikolaj Jan Piskorski, an associate professor of business administration at the Havard Business School, if…