So You Think You Do Brand Integration?
Some of the folks who got you humming to the tune of product placements on “American Idol” are hoping they can put some spring in your step with more of the same in “So You Think You Can Dance.” Fox…
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Splitting Channels Crops Viewership
Segregation was a bad idea for the South. Now, says one media company, it’s a bad idea for television’s multisystem operators. Cable companies trying to catch up with satellite operators by expanding their high-definition inventory may be sabotaging their efforts…
Land Grab: Simon Bax and Bill Tilson
The players: Simon Bax and Bill Tilson, co-founders of Broadcast Facilities Inc. The play: Mr. Bax, who left his position as Pixar’s chief financial officer when the company was acquired by the Walt Disney Co. in 2006, and Mr. Tilson,…
Initiative Nabs Print Buyer Dubi From Starcom MediaVest
Interpublic Group of Cos.’ Initiative has named Carolyn Dubi senior VP and director for print, poaching the pro from the Starcom MediaVest Group, where she had led the Samsung account as VP and North American planning director. The raid comes…
This Week in HD: Forbidden Love
HD programming picks for May 29 to June 4: “Out of Africa,” “Dirty Dancing,” “To Die For” “Out of Africa” (HBO). Thurs., May 29, 6:15 p.m. Meryl Streep plays a Danish baroness, in a marriage of convenience, who moves to…
Chart: Top 10 Social Networking Sites in Unique Audiences, April 2008 (U.S., Home and Work)
MySpace remains the leading social networking site in the U.S., but its growth has slowed and other sites are racking up huge gains, according to the latest figures from Nielson Online. In April, MySpace grew 3% from a year ago,…
Rounding Up HD News: Japan Loves Blu-ray, Weather to Clear Up
Blu-ray Is Really Big in Japan Blu-ray player sales last month in Japan were more than triple January sales of Blu-ray and competing HD DVD machines combined, Reuters reports, citing research firm BCN. April sales of Sony’s Blu-ray players, which…
Discovery Goes Exploring With Odyssey
Discovery Channel is diving deep to find compelling programming. The network and production company JWM Productions have made an exclusive deal with Odyssey Marine Exploration, a leader in deep ocean shipwreck exploration, that will let cameras follow Odyssey’s divers for…
Vivendi Takes DIC Shows Online, on the Road
Children’s programming company DIC Entertainment has partnered with content manager and distributor Vivendi Entertainment to offer DIC’s shows online and through portable media and mobile devices. DIC has over 3,000 half-hours of programming in its library, including “Inspector Gadget” and…
Disney Channel Tests Cinema Advertising With ‘Camp Rock’
The Disney Channel has partnered with cinema advertiser Screenvision to promote the cable network’s upcoming original movie “Camp Rock,” starring the Jonas Brothers. The campaign marks the Disney Channel’s first attempt at cinema advertising. Under the agreement, Screenvision will feature…