Daisy’s Digital Diary: March 3, 2008
I’ve always been an ad apologist. Maybe it’s because I am aware of who ultimately pays my bills. But lately I have been wondering if I am in the minority or the majority. I wonder this especially when it comes…
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FSN New York Rebranded to MSG Plus
Regional sports network FSN New York is being rebranded as MSG Plus. The Cablevision Systems-owned network carries New Jersey Devils and New York Islanders hockey games and will continue to air sports and other programming from Fox Sports Net. Fox…
Turner Sets Upfront During Broadcasters’ Week
Turner Entertainment Network is planning to hold an upfront presentation on May 14, during the week of the broadcast networks’ upfront. Traditionally, the cable networks discuss their programming plans and pitch why marketers should advertise on their channels well before…
NBCU’s Comstock Returns to GE as Senior VP/Chief Marketing Officer
After months of speculation, NBC Universal President-CEO Jeff Zucker confirmed Monday that NBCU Integrated Media President Beth Comstock is headed back to parent company General Electric. Her current NBCU digital turf is being reassigned to three NBCU executives. Jeff Gaspin,…
Networks Greenlight Eco-Content
Cashing in With Promos, Shows
Is There an Afterlife for ‘Quarterlife’?
Demise of ‘Quarterlife’ on NBC Won’t Dim Hopes for a Web Crossover Hit
Sports Programming Surges
Ratings Rise Across the Board; Networks Seek to Capitalize
Sweeps Sag, Nets Looking Forward
Oddball Ratings Period Shows Effects of Strike
Carriage Dispute Nears a Deadline
Post-Newsweek, Bright House Working on Deal
FCC Has Chilling Effect on Shows
By Punishing On-Air Indecency, Agency Affects What Airs