Looking Back to 1st Gathering
O. Burtch Drake Reflects on the Success of the Media Conference He Launched 14 Years Ago
Author Page
3,973 Entries
Video Search From a TV Network Perspective
As consumers increasingly use and search for video online, some television networks are refining how they structure their Web sites so they can optimize video viewing. For instance, Lifetime layers video throughout its Web site rather than just posting clips…
TV Central in Mixology of Multimedia
Medium Generates Most Consumer Response, Triggers Online Search
Guest Commentary: The Digital Transition Is Cable’s Big Opportunity
Stop me if you’ve heard this one: “It was the best of times, it was the worst of times…” OK, so maybe the cable industry isn’t exactly “A Tale of Two Cities,” but it sure feels that way lately. At…
Editiorial: FCC Chairman Must Reorder His Priorities
A little more than a month ago, Federal Communications Commission Chairman Kevin Martin proposed fining ABC and its stations $1.43 million for airing an episode of “NYPD Blue” in which an actress bared her buns momentarily. Last week, the FCC…
Staying a Step Ahead of the Pack
Initiative USA’s Tim Spengler Wins Kudos for ‘Turning Media Idea Into Marketing Result’
Quicktakes: Have the Oscars lost their luster?
“I do not believe the Oscars have lost their luster. They are still a major broadcast television event for which viewership can be increased in years when films like ‘Titanic’ are the frontrunners. The Academy Awards will always be the…
Media Draws Focus at 4A’s Event
New Technology Making Its Mark
Cable Providers Seek Growth Outside TV
Major Operators’ Earnings Show TV Is Slowest-Growing Division
Tapping the Inner Geek
Initiative will leave no stone unturned looking for ideas. Staffers and their leaders will go anywhere and talk to anyone in their ongoing search for what’s new, what will engage, what will connect. They’ll even journey deep into geekdom if…