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Republican presidential nominee John McCain amped up his Web video advertising in August while Democratic nominee Barack Obama decreased his online ad spend, according to data released today from Nielsen Online. The measurement company said Sen. McCain increased his “image-based”…
NBC4 walked away with the most Los Angeles Area Emmy Awards at a ceremony held at the Academy of Television Arts & Sciences’ Leonard H. Goldenson Theatre on Sept. 6. The station, which received eight awards, won for Investigative Reporting…
Mobile video technology firm Transpera has inked deals to deliver cell phone video and dynamic targeted ads on phones for MTV Networks, Discovery Communications, AccuWeather, Travel Channel and Next New Networks. MTV already uses Transpera’s tools for VH1 and for…
MySpace inked a deal to carry TheWB.com’s new digital series “Sorority Forever” on the world’s largest social network, the companies announced Sunday. The show will run on its own custom site on MySpace TV starting Sept. 8. New episodes premiere…
FCC, NAB, Local Stations Gird for Test
Spotted: a young, sexy TV network desperately strutting its stuff. That not-so-blind item is, of course, referencing The CW, which hopes it is about to see a turnaround in its fortunes. The network is promoting the heck out of “Gossip…
Reruns of “Boston Legal” and “NCIS” can only do so much to raise the profile of Ion Media Networks. Ion, built on the back of the extensive chain of UHF stations formerly owned by Paxson Communications, re-launches this week with…
Palin, Obama Speeches Set Strategic Tone
Promo Campaign Featuring Players and Bon Jovi Set for Big, Small Screens
Exploring the ‘Clip-ification’ of Presidential Politics