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Tom Gilbert 4,032 Entries
Tom Gilbert

Super Bowl Could Have Unlikely Advertiser

An online competition being sponsored by Doritos—the prize an ad in the Super Bowl–has an unlikely finalist, the Associated Press reports. A hip Los Angeles megachurch called Mosaic is one of six finalists in the company’s "Crash the Super Bowl"…

E!’s Grammy Red Carpet Ratings Soar

E!’s red carpet coverage of arrivals at Sunday’s Grammy Awards garnered the network’s best-ever ratings for the event, Multichannel News reports. An average 2.5 million viewers tuned in from 6 p.m. – 8 p.m., up 63% from 2009. –Elizabeth Jensen

Stealth Oprah Show for Oprah’s OWN Network

Oprah Winfrey is contractually prohibited from appearing on a talk show on her network OWN until her syndicated show ends its run in September 2011, but her new network has found a sneaky way to get her on the air…

‘Lost’ Premiere Has Leaked Online but Many Fans Aren’t Biting

The first hour of tonight’s “Lost” season premiere hit the Internet over the weekend, but many fans said ‘no thanks,’ reports The Hollywood Reporter. Users of the social network site MyWhiteNoise voted to “bury” the video, THR reports, after it…

Matthew Broderick Takes First Step Toward Series Television

He’s been courted by the networks for years, and now Matthew Broderick has agreed to star in an NBC comedy pilot, reports The Hollywood Reporter. The pilot, called “Beach Lane,” stars Broderick as a celebrity author who agrees to run…

Layoffs Hitting Sony Pictures Entertainment

Sony Pictures Entertainment will lay off 450 people beginning in March, some in the TV division, the Los Angeles Times reports. The number represents about 6.5 percent of the company’s employees worldwide. The move was blamed on lower DVD sales…

Anti-Gay Activist Bryant to Get HBO Biopic Treatment

HBO is developing a biopic of Anita Bryant, the former beauty queen, singer and orange juice pitchwoman who became an anti-gay activist in the 1970s, reports The Hollywood Reporter. Darren Star, the creator of "Sex and the City," is set…

Small and Mid-Sized Cable Operators Gear Up for Comcast/NBCU Challenge

The American Cable Association, which represents small and midsized cable operators, is adding to its legal and economic team in an effort to challenge Comcast’s takeover of NBC Universal, B&C reports. Among those the organization has tapped are former FCC…

CBS’ Super Bowl Ads Sell Out

[UPDATE: The original headline on this story included the clause "but at Lower Prices." With the release of the following statement by CBS we have taken that clause out of our headline: "CBS says it has sold out of ads…

Grammy Surge Propels CBS to Sunday Ratings Victory

Music ruled Sunday night in the Nielsens as CBS’ coverage of the Grammy Awards dominated the ratings, averaging a preliminary 10.0 rating in the 18-49 demographic, according to TVbythenumbers.com. "The 52nd Annual Grammy Awards" attracted 25.8 total million viewers to CBS,…