[UPDATE: The original headline on this story included the clause "but at Lower Prices." With the release of the following statement by CBS we have taken that clause out of our headline:
"CBS says it has sold out of ads for the Super Bowl at average prices that are better than last year, with some 30-second spots topping $3 million apiece.
"CBS Corp. says the final spot sold Monday morning, six days before kickoff.
"That’s a few days ahead of schedule. Last year, NBC still had two 30-second spots remaining two days before the game.
"The Indianapolis Colts and New Orleans Saints play in the Super Bowl in Miami this Sunday."
Starting on Jan. 11, TWeek, among hundreds of other publications–including B&C, where this item today originally appreared–have been reporting that the cost of a Super Bowl spot has gone down this year compared to last year. This information was based on a press released issued by the well-respected TNS Media Intelligence. Here is what TNS said at that time:
"The cost of a 30-second advertisement in the Super Bowl has more than quadrupled in the past 20 years and reached $3 million in 2009. The recessionary environment is expected to yield lower pricing for the 2010 game, with CBS reportedly selling 30-second units for between $2.5 and $2.8 million."
CBS announced today that all the ad spots for the upcoming Super Bowl broadcast have been sold, according to B&C. The average 30-second spot went for between $2.5 million and $2.8 million, slightly off from $3 million a spot NBC fetched in 2009.
The current economic downturn has been credited with the lower revenue, but on the plus side for CBS, demand for this game has resulted in the early sell-out. Companies to be included in the Feb. 7 broadcast are Audi, Honda, Hyundai, Chrysler’s Dodge, Cars.com, Walt Disney, Doritos, Coca-Cola Co. and Dr. Pepper.
— Allison J. Waldman