Grammy Surge Propels CBS to Sunday Ratings Victory

Feb 1, 2010  •  Post A Comment

Music ruled Sunday night in the Nielsens as CBS’ coverage of the Grammy Awards dominated the ratings, averaging a preliminary 10.0 rating in the 18-49 demographic, according to TVbythenumbers.com.
"The 52nd Annual Grammy Awards" attracted 25.8 total million viewers to CBS, a third more than last year’s telecast and the award show’s most since 2004, ABC News reports.

At 7 o’clock, CBS’s "60 Minutes" was slightly ahead of ABC’s "America’s Funniest Home Videos," 2.45 compared to 2.4. Fox’s "Til Death" and NBC’s "Dateline" trailed with 0.9 and 0.8 in among the 18-49 viewers respectively.

At 8 o’clock, against the dominant Grammys, Fox’s "The Simpsons" and "The Cleveland Show" averaged 2.3 for the hour, ahead of ABC’s "Extreme Makeover" with an average of 2.2 in the 18-49 demo. NBC’s "Dateline" was in last place with a 0.85.

At 9 o’clock, the Grammys remained first, but ABC’s "Desperate Housewives" averaged 3.7 in the 18-49, Fox’s "Family Guy" and "American Dad," had a 3.2 and 2.5 respectively. NBC’s "SNL Sports Special" earned a 1.05 rating.

Up against the Grammys at 10 o’clock, ABC’s "Brothers & Sisters" averaged a 2.35 in the 18-49 rating, while the second hour of the "SNL" special improved to a 1.3 rating.

— Allison J. Waldman

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