Danza to Star in School Reality Show
Tony Danza will teach 10th grade English next year, with a TV crew taping the experience for a reality show on A&E, the New York Post reports. “I’m trying to do what I call ‘responsible reality.’ I don’t want to…
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Media Adjust to Hulu’s Success
With Hulu’s online video usage growing, the media companies that own it are making changes to ensure they aren’t ruining their traditional TV businesses, the Los Angeles Times reports. Cable shows, including “It’s Always Sunny in Philadelphia” and “Psych” are…
No Mourning for Media Conglomerates
Newsweek takes a look at the passing of the vertically integrated media conglomerates and concludes they’ve left mostly negative marks on the corporate landscape. Among their dubious legacies are the over-hyped notion of synergy, fewer voices as the media outlets…
‘Idol’ Raking in the Bucks
Even though its ratings are down this season, the companies responsible for “American Idol” are finding more ways to generate revenues from the most popular show on television, the New York Times says. The revenue and profits of “Idol” creator…
‘Reversing’ the Upfront
Unilever has been “reversing” the upfront by presenting its brand plans to media outlets and having them develop media and content deals tailored to the company, Advertising Age reports. The rest of the upfront market could be down as much…
Studios Putting Squeeze on TV Writers
Daily Variety says fewer writers are being employed on TV shows as network and studio executives push to cut the cost of creating series. While a show may have once had as many as 12 writers, now it’s more common…
Life on the Bubble With ‘The Unit’
The 225 people who work on “The Unit” are awaiting word on whether the show, now on the so-called bubble, will be picked up by CBS for another season, the Los Angeles Times says. On camera operator, Michael Stecher tells…
Tough Times for Local TV News
Local TV is searching for new business models to pay for newscasts as advertising revenues shrinks and audiences fragment, the New York Times says. The search is so desperate that some stations are turning to local newspapers for help, the…
‘Gossip Girl’ Readies for Spinoff
Monday’s episode of “Gossip Girl” sets up a planned spinoff centered on the teenage years of one of the series characters, USA Today reports. “Gossip Girl” and its spinoff are aimed at women 18 to 34, the demographic where the…
‘Cougar’ Doesn’t Have ‘Griffith’ Appeal
“The Cougar,” TVLand’s ballyhooed show in which a 40-year-old woman throws herself at a group of younger men, is drawing lower ratings than the cable channel would have liked, the New York Times reports. The channel’s most popular show remains…