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Ad Rates Often Slide as Shows Go Off the Air
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The Outlook for 2007 National Advertising
Bob Coen, director of forecasting for media buying firm Universal McCann, recently issued a pessimistic update for ad spending in 2007. Here is the new forecast, which calls for total growth of just 3.1 percent, on a media-by-media basis. …
Reveille Revamps Management
Production company Reveille announced a new management structure now that founder and CEO Ben Silverman has taken the entertainment reins at NBC. Rather than instilling a new overseer to replace Mr. Silverman, the company’s four top executives will jointly run…
Brownback Tackles ‘Fleeting Indecency’ Rule
U.S. Senator and GOP presidential candidate Sam Brownback is aiming to overturn an appellate court decision that threw out the Federal Communications Commission’s “fleeting indecency” enforcement policy. He also wants to give the agency new power to limit violent programming….
Senate to Debate Fairness Doctrine
The U.S. Senate is about to get its turn to block the Federal Communications Commission from reviving the Fairness Doctrine, the policy requiring broadcasters to offer competing viewpoints in a balanced manner when presenting controversial issues. A week after Sens….
NBC News Consolidates Production
NBC News has merged several units, including “Dateline NBC,” under the label of Peacock Production, creating a one-stop shop for entities, inside and outside the NBC Universal family, seeking long-form nonfiction programming. NBC News President Steve Capus is president of…