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The Paley Center for Media’s campaign to bring the institution into the digital age, dubbed MTR 2.0, has received a $1.5 million donation from NBC Universal. With the gift, NBC Universal President-CEO Jeff Zucker becomes honorary co-chairman for the campaign….
Cox Communications on Wednesday announced it will be adding four high-definition networks from Discovery Communications. High def simulcasts of Discovery Channel, TLC, Animal Planet and the Science Channel will be rolled out on a market-by-market basis, the company said. Customers…
Former “CBS Evening News” anchor Dan Rather is seeking $70 million from his former network and parent company Viacom and three former bosses charging “intentional mishandling” of the aftermath of the “60 Minutes II” story that led to Mr. Rather’s…
Fox Business Network’s pre-launch personnel announcements continued Wednesday with word of three reporters hired for the cable channel that will debut Oct. 15 to more than 30 million subscribers. Jeff Flock, one of the “CNN originals” who joined the network…
The head of the Media Rating Council said he expects audits of The Nielsen Company’s commercial ratings system to be completed by the end of the year. Speaking at a breakfast conference —Commercial Ratings: Measurement in Motion— in New York…
Verizon and its mobile TV partner MediaFLO USA will debut 10 new television shows on Verizon’s mobile TV service this fall. Via existing deals MediaFlo has inked with NBC, CBS and other networks, Verizon will be able to carry “The…
With most of the television world turning to commercial ratings as the new benchmark this season, the touchstone of the past few years, engagement, appears to have lost some of its buzzworthiness. Nevertheless, engagement—the ability of a medium to help…
Elena Marroquin was drawn to the advertising business at a young age. Ms. Marroquin, who was promoted earlier this month to senior VP of Tapestry, a division of Starcom MediaVest Group’s multicultural unit, remembers wanting to design logos and doing…
If you like the polo shirts, you’ll love the cars. On Oct. 6, the Discovery Channel will premiere a special about designer Ralph Lauren’s collection of automobiles. The one-hour program, shot in high definition, is called “Speed, Style and Beauty:…