Fox Sports Puts Science in Spotlight
Original Series Investigates Mechanics of Athletic Prowess
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Insider: Mr. Smith Goes to the (Video) Wall
At Fox News Channel, Shepard Smith is to newscasts what stablemate Bill O’Reilly is to prime-time cable opinion: the king. His “Fox Report,” at 7 p.m. weeknights, has left his cable news competitors in the ratings dust for nearly 72…
Google Tries to Get Along With Media
Web Giant Claims Its Ad Targeting Expands Options
Narrowing the Search in Online Video
Matching Ads to Content Expected to Drive Revenue to $1.3 Billion by 2008
Who’s Who in Online Video Ad Targeting
The race is on to become the leading matchmaker for ads and online video. Here’s a quick look at who’s who in the online video ad-targeting business. YuMe Networks: operates as a branded online video ad network. The company strikes…
Consumer Spending on Mobile TV Services Booms
Annual consumer spending on mobile broadcast TV services is expected to surpass $6.6 billion worldwide by 2012, according to a new report from Jupiter Research. The service is expected to be in the hands of more than 120 million users…
TV Guide Broadband in New Distribution Deals
TV Guide Broadband said it inked two new distribution deals with Comcast.net and with Hulu, the Fox/NBC online video joint venture, to be one of its launch partners. TV Guide Broadband launched last year and by August had generated more…
Moguls Take an Expansionist View
Speakers at Goldman Sachs Conference Optimistic About Outlook for Industry
Television Ads Remain Best Choice for Law Firm
Combined With Internet Presence, Spots Contribute to Recall, Referrals
Guest Commentary: TiVo Brought New Life to Both TV Viewing, Marriage
Long before my wife and I purchased a TiVo, our television viewing experience was lacking. We would sit there passively watching a passive medium. Even worse, we were forced to keep our opinions to ourselves about what we had watched…