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Style Tailors New Image

The Style Network is tailoring its image to focus on content about ordinary women, instead of focusing on runway-based programming, Multichannel News says. Style’s new tagline, “Before Meets After,” reflects its new focus, said network president Salaam Coleman Smith, the…

ESPN Focuses on Women

ESPN will commemorate women’s history month in March with original content including a one-hour special called “Her Story,” Multichannel News reports. The show will be hosted by “SportsCenter” host Hannah Storm, the publication says. —Aimee Picchi

Lifetime Hires Rice for Sales

Lifetime Hires Rice for Sales Multichannel Lifetime Networks has hired Jane Rice as senior vice president of affiliate sales, Multichannel News reports. She had been vice president of field sales for Disney and ESPN Media Networks, the publication says. —Aimee…

KETC-TV Cuts Staff by 10%

KETC-TV in St. Louis trimmed its staff by more than 10%, or seven staffers, after the state cut the public television channel’s funding, Broadcasting & Cable reports. The station also cut salaries by 5%, with the station’s president, Jack Galmiche,…

TV Editor Cotter Dies

Television editor Ed Cotter, who won an Emmy for his work on “Happy Days,” has died, Daily Variety says. He was 80. Cotter edited “Happy Days” for more than nine years and had also worked as an editor on shows…

‘Gossip Girl’ Books No Doubt

“Gossip Girl” has booked the band No Doubt for its May 11 show, the Hollywood Reporter says. The band will perform Adam and the Ants’ “Stand and Deliver,” the publication says. —Aimee Picchi

Raver, Milano Sign for ABC Pilot Roles

Kim Raver and Alyssa Milano have signed up for lead roles in two ABC pilots, the Hollywood Reporter says. Raver will play a reporter on the network-news drama “Inside the Box,” which makes her the second “Lipstick Jungle” star after…

CBS Orders ‘Strongest’ Pilot

CBS has ordered a reality project called “America’s Strongest American,” which will feature normal Americans in strength challenges, the Hollywood Reporter says. The show will include competitions suited to people with average builds, unlike other shows that feature weightlifters, the…

The CW Lives!

How the ‘Gossip Girl’ Network Beat the Odds by Pleasing Its Parents

Q&A: CBS, Warner Bosses Talk About Their Baby, The CW

The CW is sticking with the script. That’s the word from CBS Corp.’s Nancy Tellem and Warner Bros.’ Bruce Rosenblum, the executives responsible for overseeing their companies’ interests in the 3-year-old network. While broadcasters such as NBC and MyNetworkTV have…