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Evidently, the revolution hasn’t started yet. My army of cord-cutters has yet to march up and stand by my side. According to industry analyst Craig Moffett, they’re actually going the other way, back to the multichannel mothership. In a recent…
Just because you’re paranoid doesn’t mean they’re not out to get you. Just ask Screen Actors Guild President Alan Rosenberg, who has been the leading hard-liner in the actors’ negotiations with media companies over a new labor contract. Mr. Rosenberg…
Interactivity Increases Value, Adds Options
For Starcom’s Chris Boothe, the Goals Are Measurability and Accountability
The historic presidential election, the economic downturn, the changing face of media—a lot went down in 2008. The changes wrought by those and other events are reflected in our update on some past TelevisionWeek Media Buyer of the Year honorees…
Ad Agencies Seek Insight Into Usage
The theme of this week’s American Association of Advertising Agencies conference in New Orleans will be the consumer, but it might as well be the economy. These days they are one and the same, because the recession is changing all…
Ad Agencies, Marketers Will Respond to Panels of Young People, Baby Boomers and Women
With Online Video Expected to See Ad Growth, Heat Is on