Here’s Your Host, Jimmy Fallon—and Some Subtle Promotion From NBC
Stoking Interest in ‘Late Night’ Critical to Success of Network’s New Lineup
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Alloy, UTA Launch Video Network for Teen.com
Alloy Media+Marketing, whose sister company Alloy Entertainment developed The CW television series “Gossip Girl” and “The Sisterhood of the Traveling Pants” films, is partnering with United Talent Agency to start a short-form video network for its Teen.com Web site. Teen.com…
Bright House to Carry Sportsman
Bright House Networks will carry the Sportsman Channel in central Florida, adding almost 600,000 subscribers to the hunting and fishing network, Multichannel News says. Sportsman, which was launched in 2003 and will have more than 15.5 million subscribers, will start…
Former BET Chief Questions TV One Filing
Black Entertainment Television founder Robert Johnson questioned a TV One filing with the Federal Communications Commission opposing Johnson’s efforts to start a new urban network, Multichannel News says. The former BET chief, in a letter to TV One Chairman Alfred…
Voting Opens for Hulu Awards
Hulu is launching its inaugural Hulu Awards, honoring some of the best videos on the Web site. Voting starts today in multiple categories and will last for two weeks. The winners will be announced March 12, which marks Hulu’s one…
Activision Shops $200 Million Account
Activision Blizzard, the world’s largest videogame publisher, is shopping its $200 million global-media account, which is now fulfilled by Publicis Groupe’s MediaVest unit, Adweek reports. While MediaVest will try to keep the account, Havas’ MPG and Omnicom’s OMD are among…
‘Lost’ Isn’t About to Lose Lilly
Evangeline Lilly’s representatives denied reports that she would leave ABC’s “Lost” before it’s scheduled to wrap up in May 2010, Entertainment Weekly reports. While Web site Zap2it.com had reported that Lilly was looking to be added to the cast of…
ESPN, FIBA Sign Three-Year Deal
ESPN and FIBA, the world basketball governing body, have signed a three-year agreement that gives ESPN exclusive English-language distribution rights through 2011. ESPN will carry live games in the U.S. for international men’s basketball tournaments, including the 2009 and 2011…