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NBC Universal will launch a campaign cross-promoting the Summer Olympics and Universal Pictures’ “The Mummy: Tomb of the Dragon Emperor,” which are both set in China, the Hollywood Reporter says. An extended 15-second spot combining footage from the two productions…
Lifetime will premiere “Fab Five: The Texas Cheerleader Scandal” starring Jenna Dewan, Ashley Benson and Tatum O’Neal on Aug. 2, Multichannel News reports. Aug. 9 will mark the debut of Valerie Bertinelli’s first Lifetime movie, “Hollywood Starlet,” the newspaper says….
Spike TV will broadcast the UFC light heavyweight fight between Anderson Silva and James Irvin on July 19, Multichannel News reports. The fight will air live from Las Vegas, the newspaper notes. —Vlada Gelman
NBC and USA Network will air 19 hours of U.S. Olympic Trials for swimming and track & field over the next two weeks, MediaWeek reports. NBC will broadcast 10 straight nights of prime-time telecasts beginning June 29, while USA’s coverage…
The average median age of live viewers for the five broadcast networks reached 50 for the first time, putting it outside of the coveted 18-49 demographic, Broadcasting & Cable reports. The number dips slightly to 49 when live-plus-seven-day viewing data…
Former “Weeds” actor Romany Malco is planning to launch his own weekly YouTube series, Entertainment Weekly reports. Malco is developing a character named Tijuana Jackson (aka T.J.), a former convict living under house arrest with three women who also work…
CBS News is attempting to keep the government from accessing portions of an interview with prosecuted Staff Sgt. Frank Wuterich in a First Amendment case between the network and a military court, the New York Times reports. A Navy-Marine Corps…
Asked whether she would return to “Grey’s Anatomy,” actress Katherine Heigl told Life & Style magazine, “Of course, absolutely. Those people are like my family,” the National Ledger reports. However, executives for the show are already prepping a wish list…
“American Idol” has added Puerto Rico as a stop on its next round of auditions for the upcoming eighth season, the New York Post reports. Auditions will be held at Coliseo de Puerto Rico on Aug. 2, the newspaper says….