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While Nielsen Media Research introduces its local People Meter overnight service during the next three years in the nation’s top 10 general TV markets, it will not incorporate Hispanic measurements into its national People Meter system until 2006. Local People…
Just as film and television productions go outside the United States in search of lower production costs, Madison Avenue is shooting Hispanic TV commercials in Latin America. Though sending productions to foreign soil may cut costs, there hasn’t been a…
Maybe the shows themselves aren’t all that tantalizing, but promos for the new fall programs certainly don’t lack for sound and fury. Blam, blam, blam-and without so much as a thank you ma’am-the promos try to drive home the idea…
It would take more than the space The Insider is allotted to list all the VIPs, whether Very Important Personalities or Very Important Pals, who were wedged into the Kaplan Penthouse at Lincoln Center in New York on Sept. 3…
Clip-driven series and a focus on popular culture will be at the heart of VH1’s new programming strategy, VH1 General Manager Christina Norman told TelevisionWeek last week. Ms. Norman rewarded three executives last week with promotions for setting the network…
* In “KCCI: News Powerhouse in the Nation’s Heartland” (TelevisionWeek, Aug. 18), the Nielsen Media Research 25 to 54 demos for KCCI-TV in May were a 3 rating/37 share at noon, compared with local NBC competitor New York Times Co.-owned…
The ABC Television Network, struggling to improve upon last season’s lackluster fourth-place finish among the major broadcast networks, is planning its biggest fall marketing campaign ever-featuring a new $20 million promotion with McDonald’s Corp. and off-line branding efforts for each…
Here are some of the key sessions and events at the Society of Environmental Journalists Conference in New Orleans. Also listed are sessions with a television angle. Information comes from the society’s Web site at www.sej.org. For more details and…
It wouldn’t be an insult to say that Steve Zirnkilton, better known as the signature voice of “Law & Order” and its progeny, phones it in. The busy voice man is the ultimate telecommuter. In 1997, he installed an ISDN-equipped…
It may be top rated among syndicated shows, but that doesn’t mean it can’t be freshened up. When “Wheel of Fortune” viewers tune in to the start of the game show’s 21st season on Monday, Sept. 8, they’ll get a…