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MSO Chiefs cool about Rebranding

A panel of multiple system operator executives speaking at the CTAM Summit in Seattle last week criticized cable networks that opt for rebranding-even if the result is a better network. “It’s not all about ratings,” said Lynne Costantini, VP of…

License Renewal to Hit Hometowns

Federal Communications Commissioner Michael Copps announced last week that he’s planning to turn up the heat on broadcasters by holding a series of field hearings in their communities to determine whether they have been doing enough to warrant .At hearings…

TCA Notes

NBCNBC would be interested in a fourth “Law & Order,” which executive producer Dick Wolf wants to do, but NBC Entertainment President Jeff Zucker said not to expect movement on that front until Vivendi decides which media company to sell…

Breaking News Archives

Former Charter Senior VP Admits Role in Conspiracy A former Charter Communications senior VP on Friday pleaded guilty to one felony count of conspiracy to commit fraud, a day after he and three other former Charter executives were indicted in…

Breaking News Archives

Fox Sets Fall Premiere Dates Only six of Fox’s prime-time series will premiere before postseason baseball gets under way in October. “The O.C.” was previously set to launch Tuesday, Aug. 5. Fox’s Saturday night lineup (“Cops” and “America’s Most Wanted”)…

Breaking News Archives

News Corp. Demands Retraction From McAuliffe A day after Democratic National Committee Chairman Terry McAuliffe accused Fox of “a blatant, partisan attempt to aid the Bush White House” by becoming “the only network in Wisconsin” to refuse to run an…

Breaking News Archives

MSO Chiefs: Rebrands Are ‘Frustrating’ A panel of MSO executives speaking on Tuesday at the CTAM Summit in Seattle criticized cable networks that opt for rebranding – even if the result is a better network. “It’s not all about ratings,”…

BRINGING IN THE CREATIVE FACTOR

Hallmark Channel’s Chris Moseley was the force behind the network’s massive marketing campaign late last year, the Hallmark Keepsake Sweepstakes promotion touting the network’s holiday movies.The network’s total number of monthly viewers grew from 14.9 million in November to 32…

COMING TO TERMS WITH ON-DEMAND

CTAM last fall undertook the enormous task of getting its arms around the growing on-demand business. Bob Davis, managing director at Dove Consulting, led the charge with the formation of CTAM’s On-Demand Consortium. He’s receiving a TAMI for those efforts….

STEERING CTAM’S MASTER COURSES

Sherita Ceasar’s work with CTAM exemplifies the summit’s theme this year: the science of marketing. As a leader in developing CTAM’s Master Courses on Advanced Digital Services, she’s being honored with a TAMI.Ms. Ceasar is the VP and general manager…