The Ratings Wizard
Monday, July 7, 2003-Sunday July 13, 2003TV Season Week No. 42NBC won its seventh consecutive week in adults 18 to 49 with a 3.0/10, while CBS won the total viewers title with 7.9 million on the strength of repeats from…
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Getting ‘Gets’ Just Part of Talk Game
In Jeffry Culbreth’s ideal world, Julia Roberts, Ashton Kutcher, Colin Farrell and Demi Moore would appear on “Living It Up! With Ali & Jack” during premiere week. But the talent producer for the new syndie talk show, launching Sept. 15,…
Green Adds Marketing Punch to Technology
Dr. Richard Green has transformed cable industry research consortium CableLabs over the past few years to now include marketing as well as technology. That’s why CTAM chairman Kevin Leddy selected the technologist, who serves as president and CEO of CableLabs,…
HONORING THE MAN WHO SAVED CTAM
There’s an old saying that if you want something to get done, give it to a busy person. If you’re in the cable industry, that person just might be Matt Blank, the president and CEO of Showtime, who has also…
MAKING A DIGITAL DIFFERENCE TO SHAKE UP APRIL CONFERENCE
As co-chair of the CTAM digital conference last April, Mark Greenberg wanted to shake things up a bit.So he and co-Chair Patty McCaskill, VP of programming and pay-per-view at Charter Communications, urged speakers and presenters to think outside the box….
POWER OF BRAND IDENTITY
Michael Pardee oversaw a CTAM project last year that took a fresh look at how consumers decide what to watch on TV. The results, presented in January, indicated the brand identity for an individual channel is playing an increasing role…
RESTORING RELEVANCE IN CHICAGO
Timothy Larson rescued CTAM of Chicago from obscurity. He served as president of the chapter for the past three years, during which time the market underwent seismic changes. Where there were once six cable operators, there is now just one…
BRINGING IN THE CREATIVE FACTOR
Hallmark Channel’s Chris Moseley was the force behind the network’s massive marketing campaign late last year, the Hallmark Keepsake Sweepstakes promotion touting the network’s holiday movies.The network’s total number of monthly viewers grew from 14.9 million in November to 32…
COMING TO TERMS WITH ON-DEMAND
CTAM last fall undertook the enormous task of getting its arms around the growing on-demand business. Bob Davis, managing director at Dove Consulting, led the charge with the formation of CTAM’s On-Demand Consortium. He’s receiving a TAMI for those efforts….
STEERING CTAM’S MASTER COURSES
Sherita Ceasar’s work with CTAM exemplifies the summit’s theme this year: the science of marketing. As a leader in developing CTAM’s Master Courses on Advanced Digital Services, she’s being honored with a TAMI.Ms. Ceasar is the VP and general manager…