Logo

Author Page

vlada 5,838 Entries
vlada

Deal Fizzling

A nearly done $250 million cross-platform advertising deal between Viacom and OMD may get tossed simply because negotiations started too late.The pact-in effect, the projected second half of a mammoth $500 million two-part deal that most likely would have been…

Quick Takes

“Technology has created an array of new sources of entertainment via new channels, operators and the Internet that require personnel. … The significant growth of companies and outlets in the marketplace has resulted in the creation of many more opportunities…

Senate: Mixed NAB Blessings

The good news for the National Association of Broadcasters is that the Senate Commerce Committee is expected to vote overwhelmingly this Thursday to roll back the cap on national TV ownership to 35 percent.But the bad news is that the…

PAULEY: ED WILSON SOLD ME ON TALK

When Jane Pauley wrapped her 11th season last month as co-anchor of “Dateline NBC” with a prime-time special, “Jane Pauley: Signing Off,” 10 million viewers watched to say goodbye to a name synonymous with NBC’s news shows since 1976. After…

Previews

A Healthy View ABC’s daytime hit “The View” spins off an hour-long live prime-time special Monday designed to both entertain and inform. It will be a quiz on health called “The View: His & Her Body Test.” Viewers will be…

Doing the Research

As local cable systems continue to refine ways to claim more of the ad dollars from their broadcast competitors, they have increasingly turned to local-market consumer research to better understand their customers.Cable networks as well have ratcheted up their reliance…

What Games Bring to GE

General Electric will be able to go for some real gold (and silver) after being bundled into the NBC bid that won the U.S. media rights to the 2010 and 2012 Olympic Games.While NBC paid $2.01 billion for all media…

Breaking News Archives

McCain Introduces New FCC Legislation Sen. John McCain, R-Ariz., today introduced legislation that would bar industry from picking up the travel expenses of Federal Communications Commission officials. Sen. McCain said agency officials have taken more than 2,500 industry-sponsored trips in…

Breaking News Archives

Time Warner Moves YES Off Standard Tier Time Warner Cable will begin offering the YES Network, the New York Yankees’ cable network, as an a la carte option for New York City and suburban Bergen County, N.J., subscribers beginning July…

Breaking News Archives

Mischer Returns as Emmy Producer Award-winning television producer Don Mischer will return to executive produce the Primetime Emmy Awards this year. The announcement was made Wednesday by Television Academy chairman Bryce Zabel and Fox president Gail Berman. Mr. Mischer has…