5,838 Entries
The plan to Maxim-ize the exposure of one of the publishing world’s hottest magazine titles and perhaps pique the interest of hard-to-attract young men with a prime-time NBC special threatened to fall apart after NBC affiliates got a gander at…
Those who compare the transition from analog to high-definition with the transition from black-and-white to color television are “dead wrong,” according to Mark Cuban, president and chairman, HDNet.Unlike black-and-white program libraries, which retained value in the color era, the current…
After a rip-roaring start the cable TV upfront is stalled as networks hold out for the price increases similar to those raked in by their broadcast brethren.“The market has slowed to a virtual crawl,” said Bill Abbott, senior VP, advertising…
A few progressive cable operators are putting a new face on an old idea and generating new local ad revenue in the process. Classified-type advertising has been around on some cable systems for years. Back in 1991 Cable Advertising of…
A nearly done $250 million cross-platform advertising deal between Viacom and OMD may get tossed simply because negotiations started too late.The pact-in effect, the projected second half of a mammoth $500 million two-part deal that most likely would have been…
“Technology has created an array of new sources of entertainment via new channels, operators and the Internet that require personnel. … The significant growth of companies and outlets in the marketplace has resulted in the creation of many more opportunities…
The good news for the National Association of Broadcasters is that the Senate Commerce Committee is expected to vote overwhelmingly this Thursday to roll back the cap on national TV ownership to 35 percent.But the bad news is that the…
When Jane Pauley wrapped her 11th season last month as co-anchor of “Dateline NBC” with a prime-time special, “Jane Pauley: Signing Off,” 10 million viewers watched to say goodbye to a name synonymous with NBC’s news shows since 1976. After…
A Healthy View ABC’s daytime hit “The View” spins off an hour-long live prime-time special Monday designed to both entertain and inform. It will be a quiz on health called “The View: His & Her Body Test.” Viewers will be…
As local cable systems continue to refine ways to claim more of the ad dollars from their broadcast competitors, they have increasingly turned to local-market consumer research to better understand their customers.Cable networks as well have ratcheted up their reliance…