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A&E to Get a Little Less Stuffy

A&E Network will attempt to revive itself as a lighter arts-and-entertainment network. Since last fall, the 20-year-old cable network has experienced a 10% to 15% decline in ratings and key demographics. To counter that, it will launch a marketing campaign…

Breaking News Archives

AOL TW Makes Deal to Sell Atlanta Thrashers, Hawks AOL Time Warner has signed a letter of intent to hold exclusive negotiations with Atlanta auto dealer David McDavid to sell him the Atlanta Thrashers professional hockey team and the Atlanta…

Breaking News Archives

Sorkin, Schlamme Leaving ‘West Wing’ Aaron Sorkin, creator and executive producer of NBC’s The West Wing, is leaving the show after four years. Thomas Schlamme, who was the series’ principal director, is also stepping down as executive producer. Mr. Sorkin…

Breaking News Archives

Yudkovitz New TiVo President NBC veteran Martin Yudkovitz has been named president of TiVo, replacing Morgan Guenther, who resigned in January. Mr. Yudkovitz, who resigned his posts as president of NBC Digital Media and executive VP of NBC, will be…

Breaking News Archives

ABC Pulls ‘All American Girl’ ABC pulled All American Girl off its schedule and is shifting it to sister cable network ABC Family. Two episodes of Girl have yet to air. The next episode will air on Thursday, May 1,…

Poor Need Help Buying Digital TV Sets

In an effort to ensure that free television continues to be available to all Americans, a coalition of civil rights groups last week asked the Federal Communications Commission to require the industry to help low-income citizens buy digital TV sets….

Station Groups Eye New Tools Cautiously

While many station groups revised their earnings forecasts downward to reflect dampened ad spending during the war in Iraq, a few reported solid results that may translate into a renewed willingness to reinvest-slowly and cautiously-in new technology. Those that saw…

Success Story: Low-Power Target on Hispanics

There are more than 6.1 million Hispanics in the Los Angeles designated market area, making it the No. 1 Hispanic market in the United States. About 25 percent of those Hispanics are Central American, and this subset is the target…

Biz Briefs

Sony Corp. last week posted 2002 fiscal year net profits of 115.15 billion yen ($961.1 million), much lower than Sony’s own forecast of 180 billion yen. Profits were propelled by cost cutting at its electronics division as well as by…

Profile: Liz Castells-Heard

A cross-promotion between AT&T Broadband/ Comcast and McDonald’s in the Southern California Hispanic market was a “real sweet” offer, so good that it crossed right over into the general market, said Liz Castells-Heard, president and CEO of Castells & Asociados,…