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Producer Insists He Has The Juice

What a surprise: O.J. Simpson is in the middle of yet another controversy. Despite Mr. Simpson’s public denials that he is involved in a new reality show, a Fort Myers, Fla.-based producer said he has taped footage and plans to…

Quick Takes

“Both, in a strange way. Appropriate for the amazing reports from embedded and nonembedded journalists who offered a picture of the war often more detailed than the Pentagon’s briefings, and excessive in the amounts of jingoism, self-promotion and ideological nonsense…

Missing in Action:The 2002 Clutter Report

Every year about this time the trade press is full of articles from frustrated media buyers and advertisers complaining about the increased clutter reported in the AAAA/ANA Television Commercial Monitoring Report. This remarkably complete and disciplined report has been produced…

News Briefs

Leeza Gibbons, the host and producer of Telepictures’ newsmagazine strip Extra who appeared primarily during sweeps this season, will not anchor the May sweep. In fact, Ms. Gibbons may not be back on the show in a regular role unless…

POLL: DVR growth to top HDTV, VOD

The digital video recorder will ultimately be the most successful new TV technology, according to an exclusive TelevisionWeek survey of 100 TV executives. In fact, the executives chose the DVR by a 2-to-1 margin over the second-place finisher, high-definition TV….

Poor Need Help Buying Digital TV Sets

In an effort to ensure that free television continues to be available to all Americans, a coalition of civil rights groups last week asked the Federal Communications Commission to require the industry to help low-income citizens buy digital TV sets….

Station Groups Eye New Tools Cautiously

While many station groups revised their earnings forecasts downward to reflect dampened ad spending during the war in Iraq, a few reported solid results that may translate into a renewed willingness to reinvest-slowly and cautiously-in new technology. Those that saw…

Success Story: Low-Power Target on Hispanics

There are more than 6.1 million Hispanics in the Los Angeles designated market area, making it the No. 1 Hispanic market in the United States. About 25 percent of those Hispanics are Central American, and this subset is the target…

Biz Briefs

Sony Corp. last week posted 2002 fiscal year net profits of 115.15 billion yen ($961.1 million), much lower than Sony’s own forecast of 180 billion yen. Profits were propelled by cost cutting at its electronics division as well as by…

Profile: Liz Castells-Heard

A cross-promotion between AT&T Broadband/ Comcast and McDonald’s in the Southern California Hispanic market was a “real sweet” offer, so good that it crossed right over into the general market, said Liz Castells-Heard, president and CEO of Castells & Asociados,…