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There are more than 6.1 million Hispanics in the Los Angeles designated market area, making it the No. 1 Hispanic market in the United States. About 25 percent of those Hispanics are Central American, and this subset is the target…
Sony Corp. last week posted 2002 fiscal year net profits of 115.15 billion yen ($961.1 million), much lower than Sony’s own forecast of 180 billion yen. Profits were propelled by cost cutting at its electronics division as well as by…
A cross-promotion between AT&T Broadband/ Comcast and McDonald’s in the Southern California Hispanic market was a “real sweet” offer, so good that it crossed right over into the general market, said Liz Castells-Heard, president and CEO of Castells & Asociados,…
As it eclipses its one-year anniversary, Universal-based production company Reveille is adding a handful of projects to its slate, including a presentation pilot for FX called Final Minutes. Among other new projects in the works at the company-a joint-venture between…
‘Maury’ Assists in the Arrest of Suspected Batterer A recent episode of syndicated talk show Maury led to the capture of an accused batterer named Reggie McNeil on Friday, a Maury spokesman said. A segment on the Universal Domestic TV…
Gibbons ‘Extra’ Contract Up This Summer Leeza Gibbons, the host and producer of Telepictures’ newsmagazine strip Extra who appeared primarily during sweeps this season, will not anchor the May sweep. In fact, sources speculated that Ms. Gibbons may not be…
Brokaw Lands Exclusive President Bush Interview Tom Brokaw has scored the first exclusive TV interview with President Bush since the start of the war in Iraq. The NBC Nightly News anchor is to spend Thursday, April 24, with the president,…
‘7th Heaven’ Rates High With Teens 7th Heaven ranked No. 2 in its 8 p.m. to 9 p.m. (ET) time slot last night in adults 18 to 34, with a 2.9 rating and a 9 share, behind only Fox’s American…
“We have changed with the times and so has our way of filming sporting events. Instant replay, slow motion, CGI and digital imagery [make the coverage] better than ever. Athletes have risen to the occasion-stronger, faster, better-and so has our…
Federal Communications Commission Chairman Michael Powell insists on pushing ahead at full speed in the high-stakes battle over media ownership regulations. He appears to be resisting even the most reasonable pleas for more public involvement in the process. His actions…