5,838 Entries
While all around it beer advertisers are turning to ever more sexy scenarios to sell their product, Heineken USA maintains a more intelligent brand image, both in its creative work and in its media schedule.Witness the new four-commercial campaign aimed…
As media companies, program producers and other service providers gear up to create and sell a new television season, it’s important to note how much has changed-for better and for worse.The threat of war and a weakening economy will impact…
Tourists in the NBC Experience Rockefeller Plaza store got value added to their shopping experience during a recent coooold spell. NBC Agency executive Frank Radice, Weekend Today co-host Soledad O’Brien and Access Hollywood’s Billy Bush found it just tooooo coooold…
CBS will be much more picky this development season, thanks to a strong schedule and hit shows like CSI, which CBS President Les Moonves calls a nearly perfect mix of creative and commercial elements, in the second part of his…
Al Primo wants to do for kids programming what he did for local news in the late ’60s with the Eyewitness News format: Reinvigorate it and redefine it and give representatives of the audience a role in the program.“This is…
Last year, 8 Simple Rules star John Ritter, 55, guested on Law & Order: Special Victims Unit as a killer psychiatrist. On March 28, his son Jason, 23, guests as one of two brothers under investigation for murder. It’s the…
In “D.C. Talkers” (TelevisionWeek, March 3), Hillary Clinton is the Democratic Senator from New York.
Just like the hit movie and Best Picture Oscar nominee, this dessert served at the New York Oscar Party at Le Cirque honoring Chicago has got “legs.”Submit your picture of the week to TVWBlink@crain.com.
The six broadcast networks are producing about 130 pilots at an average cost of more than $1 million each. David Landsberg is only producing and starring in one, but he is doing it out of his own pocket. A self-described…
National ratings for syndication are misleading, and the way the numbers are reported needs to change. That’s the argument made by Moira Coffey, King World’s veteran head of research.“National ratings work great for prime time, they work great for late-night,…